Regional Hub
Regional Updates: CHINALaunched at the World Economic Forum’s Annual Meeting of the New Champions, in China, TFA China supports Chinese companies and the government to strengthen President Xi Jinping’s vision of ecological civilization within global soft-commodity supply chains.
With the strong engagement and dedication of the Chinese government, businesses and civil society leadership, TFA China is building collective action around solutions to reduce commodity-driven deforestation – from the demand side. To this end, collective action and good practices from business champions will be presented as a major business component of the 15th meeting of the Conference of the Parties (COP 15) to the Convention on Biological Diversity (CBD) in Kunming in 2020.
On July 3, 2019, during the Annual Meeting of New Champions, the World Economic Forum announced that it will launch a branch of the Tropical Forest Alliance in China.
With the potential of China reducing its environmental footprint of commodity sourcing by 55% versus a BAU scenario in 2025, TFA China will support Chinese companies and the government to strengthen President Xi Jinping’s vision of ecological civilization within global soft-commodity supply chains.
TFA China is looking forward to participating in the upcoming key events:
- Green Value Chain Business Champions Roundtable, Beijing, March 2020
- CCICED Annual General Meeting, Beijing, May 2020
- Annual Meeting for the New Champions, Tianjin, 202
- UN CBD COP15 Side Event, Kunming, Nov 2020
Initiatives
1. Business Coalition on Ecological Civilization
- TFA China, in partnership with various NGOs, is building a business coalition among the business champions to shape the agenda of global biodiversity conservation.
- Sectors include food and beverage, retail, agriculture and extractive industries.
2. Sustainable Soy Trade Platform
- In partnership with Solidaridad, TFA China is working alongside major soft-commodity traders, both Chinese companies and international companies operating in China to provide advisory review on the pilot implementation of the ‘Soy Guideline Agriculture and Food Institution’ and conduct a public consultation for businesses’ views.
3. Green Value Chains Special Policy Study
- Initiated by the China Council for International Cooperation on Environment and Development, the aim is to provide policy recommendations to the State Council that focus on reducing deforestation from global commodity supply chains.
- TFA China is contributing with high-level advisory input as well as private-public partnership opinions through multi-stakeholder roundtable consultations.
Regional Team

Chunquan Zhu
Head, China Nature Initiatives
Chunquan.Zhu@weforum.org

Yuan Zhang
China Specialist, Tropical Forest Alliance
Yuan.Zhang@weforum.org